MIDTERM PROJECTS ----DUE AFTER BREAK

early vector machine

1. Discussion about MIDTERM GRADING...
SPRING BREAK IS 13-21
MIDTERM GRADES ARE DUE THE 16TH..

We are not going to have a WRITTEN MIDTERM but instead you will have your choice of the following 3 projects that will count as a MIDTERM PROJECT:

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PROJECT 1 : FUTURE TECHNIQUES OF PERSUASION

RESEARCH AN EXAMPLE OF A FUTURE PRODUCT, BUSINESS, OR SERVICE THAT EITHER IS NOT YET RELEASED OR NOT YET POPULARIZED

to help you out, some future innovations, mediums, and products can be found here:

http://science.discovery.com/videos/pop-sci-videos/

write a 3-5 page esssay on the techniques and tactics THAT COULD BE used to by marketers to manufacture desire, appeal to our emotions, and create a branded "culture" and sell to us one of these possible futuristic products or services. (as found in Douglas Rushkoff's the Persuaders)

In your essay include how the following or other new techniques of advertising and marketing could be used to more effectively market these goods or services to us:

• neuromarketing ( psychological )
  
• emotional branding
  
• branding/creating a culture around a brand
  
• narrowcasting
  
• rhetorical marketing
  
• under the radar marketing
  
• across-media marketing
• product placement across media

Show how these (and other similar) tactics of persuasion are being used to communicate with consumers today

Think about what types of new communication techniques the future may hold for these marketers.

***AS A BONUS TRY TO CIRCULATE YOUR WRITING ON ONLINE DISCUSSION FORUMS ON APPROPRIATE TOPICS

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PROJECT 2: MAKING WIKIPEDIA BETTER

FIND 3 WIKIPEDIA ARTICLES That you feel need updating, additional information, or are displaying incorrect information...

Using your own resources and research, submit and change these these articles.

Follow the progress of your changes on your blog.

-if you choose this project make sure that you save both before and after examples of your chosen articles

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PROJECT 3 TRANSPARENCY OR INTENTIONAL AMATEURISM

REMEMBER THE FOLLOWING GROUP QUESTIONS YOU ANSWERED IN CLASS?:

1. Today many TV shows and advertisements try to look amateurish or "homegrown" to emulate what is often seen on the Web. Do you think professional production values will continue to drop, or do you think amateur user-generated content will get better over time? WHY??
   
   
2. Why is transparency such an important concept in the Social Media world? Is it MORE or LESS important in the offline world? Why?

CHOOSE ONE OF THESE AS THE TOPIC OF A 3-5 PAGE RESEARCH ESSAY POSTED ON YOUR BLOG.

***AS A BONUS TRY TO CIRCULATE YOUR WRITING ON ONLINE DISCUSSION FORUMS ON APPROPRIATE TOPICS

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CUSTOM wildcard PROJECT MAKE UP YOUR OWN RESEARCH / ESSAY PROJECT INVOLVING WEB 2.0, SOCIAL MEDIA, OR ANY TOPICS COVERED PREVIOUSLY IN CLASS

***AS A BONUS TRY TO CIRCULATE YOUR WRITING ON ONLINE DISCUSSION FORUMS ON APPROPRIATE TOPICS

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REMAINDER OF CLASS TODAY:

I AM AM GOING TO LET YOU START TO RESEARCH AND WORK ON YOUR CHOSEN PROJECT TODAY ...

AND

YOU CAN ASK ME ANY QUESTIONS ABOUT ANY PREVIOUS WORK, OR ABOUT POSSIBLE MIDTERM PROJECT IDEAS..

DUE WED THE 10TH - BLOG POSTING/PROPOSAL DESCRIBING YOUR CHOSEN/ PROPOSED PROJECT.

preview to next class--> WED: "a look at illustrator CS4 / tracing assignment"
AND vectorization of bitmaps in illustrator

SAVE FOR WEB 2.0

1. Pass out
Interacting with an interface
or what happens when you switch on LG Chocolate.
by Manovich 2007
(read for monday FEB. 7th)

2. questions and terms review web 2.0: in-class: user-generated content, long tail, network as platform, folksonomy, syndication, and mass collaboration, computer supported collaboration, hosted services, web applications, social-software, video-sharing sites, wikis, blogs, mashups, more???

3. PHOTOSHOP WORKSHOP:

1. distinguish between .psd and other bitmap files
2. bitmap vs. vector
3. vector text tool in photohop
4. layering
5. selection methods (magic wand, lasso, marquee, select by color)
6. how to create a transparent background --knocking out a background. example photo
7. SAVE AND OPTIMIZE FOR THE WEB IN PHOTOSHOP
   

DUE MONDAY 7TH
BLOG ENTRY WITH YOUR FINAL BEST QUALITY MCLUHAN MEDIUM IS MESSAGE COLLAGE. EXPORTED OUT OF PHOTOSHOP WITH THE "SAVE FOR WEB OPTION"

HAVE Interacting with an interface
or what happens when you switch on LG Chocolate. READ. AND READY TO DISCUSS.

AND

CREATE A BLOG POSTING BRIEFLY DEFINING/SUMMARIZING THE FOLLOWING TRAITS OR QUALITIES OF THESE WEB 2.0 TERMS:
user-generated content, long tail, network as platform, folksonomy, syndication, and mass collaboration, computer supported collaboration, hosted services, web applications, social-software, video-sharing sites, wikis, blogs, mashups