COM -155L-111 Spring 2010 Hub

Wednesday, May 5, 2010

FINAL TEST TODAY

THANKS GUYS.

PLEASE PUT A SNAPSHOT OF YOURSELF ON YOUR GOOGLE PROFILE.
GOTO "my account"-blogger settings- then upload a picture.

this will help me in the grading process.

have a good summer guys.

you can email me at tyler.jacobsen1@marist.edu if you have any questions, or need any advices over the summer, or anytime.

Monday, May 3, 2010

FINAL REVIEW..

Today we will have a Q&A session for the final..

REVIEW CHECKLIST:

Marshall McLuhan- medium, content vs. message, global village

read:

The Medium is the Message

Rushkoff: the Persuaders and Digital Nation

neuromarketing ( psychological )
emotional branding
branding/creating a culture around a brand
narrowcasting
rhetorical marketing
under the radar marketing
across-media marketing
product placement across media

Web 2.0: Define and Explain
user-generated
amateur
democratized media
participatory
collaborative

read:
Social Media and Web 2.0

explain the shift from web 1.0 to web 2.0

what technologies are examples of web2.o, what are some specific examples?

explain the possibilities of the new "web 3.0" : intelligent, ominpresent, recommendation system (give examples)

read:
How Web 3.0 will work

According to Keen, what are some of the downfalls of Web 2.0 and this current trend in media (how is it KILLING our culture?) give examples

read:

The Great Seduction - Andrew Keen

Truth and Lies - Andrew Keen

What are some possible solutions or ways we can resolve the "damage" of web 2.0
Solutions - Andrew Keen

Who are these people?
Kevin Kelly - Mcluhan Reversal
Andrew Keen
Douglas Rushkoff
Larry Sanger
Jimmy Wales
Tim O Riley

Wednesday, April 28, 2010

Kevin Kelly: the next 5000 days of the web

People we have mentioned in regards to our discussions this semester:

Andrew Keen
Douglas Rushkoff
Rachel Dretzin
Larry Sanger
Jimmy Wales
Naomi Klein
Lev Manovich

Kevin Kelly

Kevin Kelly is Senior Maverick at Wired magazine. He co-founded Wired in 1993, and served as its Executive Editor from its inception until 1999. He is currently completing a book for Viking/Penguin publishers called "What Technology Wants," due out in the Fall 2010. He is also editor and publisher of the Cool Tools website, which gets half a million unique visitors per month. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. He authored the best-selling New Rules for the New Economy and the classic book on decentralized emergent systems, Out of Control.

***I would like you to take notes on these videos and please post a blog entry with your analysis...your "take" on the content, historical, and current topics Kelly discusses in these lectures.. Please have this posted by Mon 3rd

THEN WE WILL HAVE A FINAL REVIEW ON MON THE 3RD OF MAY FOR OUR IN CLASS FINAL EXAM ON WED MAY 5th
THANKS, tyler.jacobsen1@marist.edu

VIDEO: Kevin Kelly on the next 5000 days of the web

VIDEO: Kevin Kelly on what technology wants

Monday, April 26, 2010

the evolution of the web 1.0->2.0->3.0

1. continue discussion of keen's exposé into the consequences of Web 2.0.. discussion questions:

compare WEB 1.0 to Web 2.0
what are some of the buzz words associated with web 2.0?
what are some of keen's examples of the negative aspects of web 2.0?

2. What direction will the web be going? (FROM 2.0 to 3.0 )

discussion..

How do you see this change unfolding?
what is the semantic web?

WATCH VIDEOs
EVOLUTION WEB 1.0, 2.0, 3.0 from dutch thinktank EBN
an introduction to the semantic web

Evolution of scientific thought...
if time permits I will "treat" you guys to my powerpoint on 10 possible hollywood scifi futures

FOR NEXT TIME:
READ HANDOUT ON WEB 3.0 DISCUSS, BY WED THE 28TH CREATE A BLOG POSTING OUTLINING YOUR OWN VISION OF WEB 3.0, THE POSSIBILITIES AND DIRECTION YOU FORSEE THE WEB GOING...

Wednesday, April 21, 2010

Andrew Keen as featured on Web 2.0

1. DISCUSSION ABOUT FINAL..

2. continue this---..Andrew Keen, author of The Cult of the Amateur, is interviewed for Brazillian TV, globo.com (links above)

3. then lets watch Keen on the Colbert Report:
http://www.colbertnation.com/the-colbert-report-videos/91639/august-16-2007/andrew-keen

4. finally we will watch "The Truth according to Wikipedia" until about 6:00, ending in some discussion about social media and web 2.0

links to semester readings online

Monday, April 19, 2010

Back to how to REVERSE ENGINEER A LOGO USING ILLUSTRATOR

how to REVERSE ENGINEER A LOGO USING ILLUSTRATOR AND SOME ONLINE TOOLS
what you'll need (remember this is for learning only, not to "pilfer" copy-written logos :) :

a link to the logo in question: http://businessenligne.files.wordpress.com/2009/04/amazon_logo_wb_2328.jpg
http://www.psi.toronto.edu/~inmar/wiml/wiml_images/google_logo.jpg

what the font: http://new.myfonts.com/WhatTheFont/

and Adobe CS4 (mainly photoshop and illustrator)

MORE ANDREW KEEN AND THE CULT OF THE AMATEUR..

1. Pass out "truth and lies - CHAPTER 2" please have read by Wed. 21st

2. We may also continue this---..Andrew Keen, author of The Cult of the Amateur, is interviewed for Brazillian TV, globo.com (links above)

previous reading http://www.scribd.com/doc/29608344/Keen-1

Wednesday, April 7, 2010

(REVERSE) Engineering a logo

1. Check on ILLUSTRATOR PROJECTS.. are you ALL FINISHED your Digital ILLUSTRATIONS??

****when saving remember (file->save for web and devices-> click on optimized tab....then choose .jpg or gif and set to high quality)
****then when you upload to your blog, make sure you choose it as "large" as the image size